Location vs Size - What Matters More in Property Investments

It’s an age-old question when it comes to investing in property: should I choose a property based on location or size? In an ideal world, we would have both, but soaring property prices and lack of space often make this unobtainable.

So, should you opt for a smaller property in a prime location, or go for a bigger unit off the beaten track? We’ll tell you why each factor is important so that you can balance your options and decide what is best for you.

Why Is Location Important for Property Investments?

Generally, location matters more when it comes to investing in property. Properties in developed locations are closer to amenities, transportation, and job opportunities, which naturally increases appeal for both buyers and renters.

Investing in a good location is also a safer bet because properties in a good neighbourhood are less susceptible to price fluctuations and more likely to hold their value. And they are always in demand so you will likely avoid long listing times when reselling or renting it out.

Features of a Good Location

If you’re considering the location of a property and whether it’s the right investment (based on this location), consider these six factors.

Accessibility - Is the property close to public transport or major highways?
Amenities - properties closer to shops, restaurants, and schools are ideal.

Employment opportunities - plenty of jobs in the area (and it’s easy enough to commute to job locations) is a drawcard.
Safety - Areas with an established, safe, community and low crime rate contribute to a strong investment location.
Future development - Any plans for future projects (amenities/public transport) can influence property value growth.
Resale potential - Is the property likely to maintain its value and have good potential for resale down the line?

But What About Size?

The general rule of thumb when it comes to property investment is that a smaller property in a popular location will perform better than a large property in a less desirable area.

But, there are some cases where size could be beneficial.

Larger properties on bigger plots of land offer more space and flexibility, which may be a priority for families or people seeking a quieter lifestyle.

More space means more opportunities for development or expansion - whether it be extra bedrooms, larger living areas, or add-ons like home offices. These can all help to increase a property’s value.

Having a larger outdoor area is attractive for buyers/renters with children or pets, or for those who enjoy relaxing and entertaining outside.

Does Location or Size Matter More in Townsville?

In Townsville, QLD, investing in a well-located property is your best bet for success.

The city is emerging as one of the fastest-growing property markets in Australia and house prices have seen a consistent increase for a number of years.

It is also attracting a wide-range of people - including first-time buyers, retirees, and families looking for holiday homes - and its great weather, stunning views, and good quality of life means the property market won’t be slowing down any time soon.

Townsville is undergoing major developments with a $251 million port expansion, renewable energy initiatives, and more schools being built and refurbished.

Where Should I Invest Property in Townsville?

So, where are the best locations in Townsville to buy and invest?

North Ward: One of the most popular areas in Townsville thanks to the beach, amenities, and potential for future developments. It is home to the bustling Strand promenade and quieter Castle Hill, offering a mix of properties right in the heart of the city.

Annandale: More family-friendly than North Ward, but still just a short drive away from the city. It is a leafy suburb with good schools, parks, and a safe neighbourhood.

Alligator Creek: Alligator Creek is emerging as Townsville’s semi-rural hotspot, with rising prices, new acreage estates, and strong lifestyle appeal. It offers space and privacy with growth potential, though infrastructure and commute remain key considerations.

Mount Low: Offers more affordable properties within a rapidly developing suburb. You can find larger units which are close to amenities, so you get the best of both worlds.

John Munro offers house and land packages in Townsville that offer a balance between location and size. We work closely with buyers and investors to simplify the process of building a new property, without compromising on build quality, style, and community. Get in touch with our team to learn more about our house and land packages or new home build services in Townsville.